Digital Analytics
UTM Parameters Guide: How to Track Links and Campaigns
Learn how to structure UTM parameters and track your marketing campaigns in GA4 and alternative analytics platforms correctly.
Blog of Vision by Data
Explore our articles and specialized guides on digital analytics, web measurement, and GA4.
Digital Analytics
Digital Analytics
How to Improve the Accuracy of Your Business Web Analytics
Why GA4 misses data due to ad blockers, ITP and Consent Mode, and how server-side tracking, Google Tag Gateway and Cloudflare Analytics solve it.
Digital Analytics
How to Measure AI Traffic in Google Analytics 4
Track and measure traffic from ChatGPT, Claude, and Gemini in GA4. Step-by-step setup with regex, custom reports, and AI channel groups.
Digital Analytics
Complete Guide to Google Tag Manager for Marketers
Discover what Google Tag Manager is and how to implement tags, triggers, variables, Data Layer, Preview mode and version control step by step.
Digital Analytics
How to Create a Digital Analytics Strategy for Your Business
Design a digital analytics plan from scratch. Avoid common mistakes, choose the right tools, and measure KPIs that truly impact your business.
Digital Analytics
5 alternatives to Google Analytics without cookies
Discover how to analyze your website securely with 5 cookie-free, privacy-friendly alternatives to Google Analytics.
Digital Analytics
Digital Marketing beyond the surface
Explore trends, tools and tips in digital marketing for curious professionals who want to learn, analyze and grow.