Custom UTM Builder

Design tagged links compatible with Google Analytics 4 and web analytics tools

URL & Parameter Setup

Quick Presets:
Full destination web address where the tagged link will redirect.
Traffic referrer - Required (e.g: google, facebook, newsletter)
Marketing channel type (e.g: cpc, paid_social, email)
Product or promo identifier (e.g: summer_sale_2026)
Search keywords or targeting
For ad variations or A/B testing
Data formatting options

Generated URL Result

Here is your final formatted URL ready to copy and use in your marketing campaigns:

https://yourwebsite.com/landing-page

Frequently Asked Questions about UTM Parameters

What is a UTM parameter and why is it used?

A UTM parameter is a text tag added to a URL so Google Analytics 4 can accurately identify the exact origin of website visits (source, medium, campaign).

Which UTM parameters are mandatory?

The essential fields for clean tracking in GA4 are utm_source (referrer), utm_medium (channel), and utm_campaign (campaign name).

Why force lowercase values?

Google Analytics is case-sensitive. Labeling with 'Facebook' and 'facebook' creates two separate channels. Forcing lowercase prevents data fragmentation.

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