Digital Analytics
UTM Parameters Guide: How to Track Links and Campaigns
Learn how to structure UTM parameters and track your marketing campaigns in GA4 and alternative analytics platforms correctly.
Transform Your Business with Data-Driven Digital Marketing
We design digital marketing strategies that generate measurable results and real growth.
Digital Analytics
Our Services
Explore our digital marketing services, designed to cover every key area and help your business attract customers and grow.
Digital Analytics
We turn your data into decisions that drive your business growth.
- ✓Analytics audit
- ✓Measurement setup
- ✓KPI definition
- ✓Custom reporting
SEO Positioning
We improve your website visibility and navigation experience so more people find you.
- ✓Website structure
- ✓Speed and stability
- ✓User experience
- ✓Content and keywords
Online Advertising
We create personalised campaigns to reach your audience on the most effective platforms.
- ✓Platform management
- ✓Audience definition
- ✓Ad formats
- ✓Budget optimisation
Why choose Vision by Data?
Vision by Data turns your business data into clear, actionable digital marketing strategies focused on results that drive your growth.
Other approaches
- ×Disconnected theoryThey propose vague, non-actionable ideas without adapting to your context.
- ×Gut-feeling decisionsRecommendations based on assumptions that do not optimise results.
- ×Uncertain outcomesActions that are hard to measure and have no guaranteed impact.
Vision by Data
- ✓Contextual practiceWe tackle real challenges with clear, actionable strategies.
- ✓Data-driven decisionsEvery recommendation is based on analysis and measurement to improve results.
- ✓Measurable impactWe turn strategies into concrete actions that generate real results.
Explore our blog
Practical guides, articles, and insights on digital analytics, SEO positioning, and online advertising.
Free Digital Marketing Tools
Practical utilities designed to streamline your daily marketing workflow, free and zero registration required.
Frequently Asked Questions
Direct answers about our methodology, technical focus, and specialized marketing services.
What types of services does Vision by Data offer?
We offer services in three technical areas of marketing: Digital Analytics, SEO Positioning, and Online Advertising.
Who are these services designed for, and who are they not for?
They are designed for professionals and businesses looking for a technical, data-driven digital marketing strategy, rather than generic solutions or standard implementations. It is not the right service if you are looking for guaranteed short-term results, tasks that a generic AI can solve, or execution without specialized technical knowledge behind it.
Why is it essential to audit web analytics before investing in advertising?
It is essential because investing in traffic without reliable measurement is equivalent to making decisions blindly. Discrepancies between tools, duplicate events, or attribution loss distort the true return of each campaign. Auditing before investing reveals which channels drive real conversions and prevents scaling ad spend based on inaccurate data.
What is the methodology and workflow?
We work with our own proprietary methodology called APEM, structured into four phases: Analysis and diagnosis (we review your current situation, historical data, and business goals), Strategic planning (we define a roadmap with KPIs and prioritize high-impact tasks), Execution and optimization (we implement technical changes, tracking setup, and continuously adjust based on user behavior), and Measurement and scaling (we generate regular reports and identify opportunities to improve return on investment).
What tools and technologies are used in projects?
We work primarily with the Google ecosystem, but also with analytics tools outside this ecosystem, such as Plausible or Matomo, and advertising platforms beyond Google Ads and Meta Ads, such as Bing Ads, LinkedIn Ads, or Reddit Ads.
Ready to grow your project?
Let's talk about your goals and we'll show you how a well-executed strategy can make all the difference.