About us

Vision by Data is an independent project that originally started as a personal blog to share my learnings in the digital marketing sector. Over time, this space has evolved to offer strategic and practical solutions to freelancers and businesses looking for tangible, data-driven results.

Behind the project is me, José Meléndez, a digital marketing specialist. After working on projects of different sizes and sectors, I decided to bring all that knowledge together into my own approach to help other professionals reach their goals, bringing technical and creative vision to each project.

The core focus is data analysis applied to digital marketing. Before proposing any solution, my priority is to understand your project and identify real areas for improvement. My goal is to design strategies that generate measurable, sustainable results and reflect the real experience of a professional in action.

How we work at Vision by Data

To structure work solidly, I apply my own methodology called APEM. This system allows me to analyse the situation, design the right strategy and continuously optimise based on evidence:

• Analysis and diagnosis: We review your current situation, data and objectives to get a clear picture of the starting point.
• Strategic planning: We define a realistic plan tailored to your needs, prioritising the actions that bring the most value.
• Execution and optimisation: We put actions into motion and adjust along the way by learning from results, not assumptions.
• Measurement and scaling: We evaluate progress with clear metrics and define the next steps together to grow with confidence.

I believe in the balance between analytical rigour and creativity. Data gives us the foundation, but creative strategy is what connects with your audience. This allows us to design campaigns and content that truly work and stand the test of time.