Digital Analytics
UTM Parameters Guide: How to Track Links and Campaigns
Learn how to structure UTM parameters and track your marketing campaigns in GA4 and alternative analytics platforms correctly.
About us
Vision by Data is an independent project that originally started as a personal blog to share my learnings in the digital marketing sector. Over time, this space has also evolved to offer specific digital marketing solutions to freelancers and companies looking for tangible, data-driven results.
José Meléndez
Technical Marketer
Spain
+500Connections
+8Years of Exp.
Behind the project
Behind the project is me, José Meléndez. After working on projects of different sizes and sectors in digital marketing, I decided to bring that learning together to offer direct support focused on analytics, SEO, and traffic acquisition, providing the technical vision every project needs.
The core axis is applied data analysis. Before proposing any solution, my priority is to understand your project and detect real areas for improvement. Once done, I can start working on strategies and improvements that generate measurable and sustainable results over time.
Data is there, it cannot speak for itself; we are responsible for treating it and telling the story behind it.
How do we work at Vision by Data?
To structure work solidly, I apply my own methodology called APEM. This framework allows me to analyze the situation, design the right strategy, and continuously optimize based on evidence:
01
Analysis & diagnosis
We review your current situation, historical data, and business goals to get a clear and realistic view of the starting point.
02
Strategic planning
We define a roadmap with clear KPIs and an action plan tailored to your resources, prioritizing tasks with the highest technical and conversion impact.
03
Execution & optimization
We implement technical changes, tracking configurations, and SEO or advertising optimizations, making continuous adjustments based on user behavior.
04
Measurement & scaling
We analyze the evolution of key metrics through detailed regular reports and detect opportunities to improve return on investment.
Explore our blog
Practical guides, articles, and insights on digital analytics, SEO positioning, and online advertising.
