About us
Vision by Data is an independent project that originally started as a personal blog to share my learnings in the digital marketing sector. Over time, this space has also evolved to offer specific digital marketing solutions to freelancers and companies looking for tangible, data-driven results.
José Meléndez
Technical Marketer
Spain
Behind the project
Behind the project is me, José Meléndez. After working on projects of different sizes and sectors in digital marketing, I decided to gather that learning to offer direct support focused on analytics, SEO, and traffic acquisition, bringing the technical vision each project needs.
The core focus is applied data analysis. Before proposing any solution, my priority is to understand your project and detect real areas for improvement. Once this is done, I can start working on strategies and improvements that generate measurable and sustainable results over time.
The data is there, it cannot speak for itself; we are responsible for processing it and telling the story behind it.
How we work at Vision by Data
To structure work solidly, I apply my own methodology called APEM. This system allows me to analyse the situation, design the right strategy and continuously optimise based on evidence:
Analysis & diagnosis
We review your current situation, historical data, and business objectives to have a completely clear and realistic view of the starting point.
Strategic planning
We define a roadmap with clear KPIs and an action plan adapted to your resources, prioritizing tasks with the highest technical and conversion impact.
Execution & optimization
We implement technical changes, tracking configurations, and SEO or advertising optimizations, making continuous adjustments based on user behavior.
Measurement & scaling
We analyze the evolution of key metrics through detailed regular reports and detect opportunities to improve return on investment.
Shared knowledge is the basis of learning
In this section, you can explore all the digital marketing knowledge I make available to you. The blog is the real engine of Vision by Data, a space where I share guides, experiments, and applicable methodologies.
Explore articles
